WELCOME TO HSSML'S ENTREPRENEURSHIP BIBLIOGRAPHY -How Do I Develop My Product
or Service web page !  

Bedbury, Scott. A new brand world : 8 principles for achieving brand leadership in the 21st century. 
New York : Viking, 2002.
Call Number : HD69 Bra.Be 2002 

Bruce, Margaret and John Bessant. Design in business : strategic innovation through design. 
Harlow, England : Financial Times/Prentice Hall, 2002.
Call Number : HF5415.153 Bru 2002 

Cagan, Jonathan. Creating breakthrough products : innovation from product planning to program 
approval. Upper Saddle River, NJ : Prentice Hall PTR, 2002.
Call Number : HF5415.153 Cag 2002 

Cooper, Robert G. Winning at new products : accelerating the process from idea to launch. Cambridge, 
Mass. : Perseus Publishing, 2001.
Call Number : HD69 New.Co 

Crawford, C. Merle and . Anthony Di Benedetto. New products management. Boston, Mass. : Irwin/
McGraw-Hill, 2003.
Call Number : HF5415.153 Cra 2003 

Earle, Mary D. Richard Earle and Allan Anderson. Food product development. Boca Raton, Fla. : CRC 
Press, 2001.
Call Number : HD9000.5 Ear 

Kahn, Kenneth B. Product planning essentials. Thousand Oaks, Calif. : Sage Publications, c2001.
Call Number : TS170 Kah 

Kracke, Don. Turn your idea or invention into millions. New York : Allworth Press, 2001.
Call Number : HF5415.153 Kra 

Lynn, Gary S. and Richard R. Reilly. Blockbusters : the five keys to developing great new products. 
New York : HarperCollins, 2002.
Call Number : HF5415.153 Lyn 2002 

Mello, Sheila. Customer-centric product definition : the key to great product development. New York : 
AMACOM, c2002.
Call Number : TS171.4 Mel 

Moser, Mike. United we brand : how to create a cohesive brand that's seen, heard, and remembered. 
Boston : Harvard Business School Press, 2003.
Call Number : HD69 Bra.Mo 2003 

The PDMA toolbook for new product development / edited by Paul Belliveau, Abbie Griffin, Stephen 
Somermeyer. New York : John Wiley & Sons, Inc., 2002.
Call Number : HF5415.153 Pdm 2002 

Senese, Brian. Managing successful high-tech product introduction. Boston ; London : Artech House, 
2002.
Call Number : HF5415.153 Sen 

Trott, Paul. Innovation management and new product development. Harlow : Financial Times Prentice 
Hall, 2002.
Call Number : HD69 New.Tr 2002 

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 in Business Source Premier - a NUS Libraries subscribed web databases. 

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